Century Containers joins in the Festival Spirit at Hull's Freedom Fest.

Project Brief

Freedom Festival approached us with a unique requirement for two distinct installations:

1. Exhibition Space: The event needed robust, adaptable, and visually appealing containers to house a key exhibition. These containers would serve as temporary structures for displays, engaging visitors throughout the festival.
2. Arts Project (Parcel Project): A more unusual request came for an arts-based initiative called the "Parcel Project," which sought to transform a container into a platform for artistic expression and their year long 'Parcel Project'. The brief required a rustic, used container that embodied the concept of reuse, upcycling, and transformation.

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Our Contribution

As a local business with a deep connection to the city and the festival’s mission, we decided to support the Freedom Festival free of charge. This not only aligned with our corporate values of community involvement and sustainability but also provided fantastic visibility in front of the thousands of visitors who attend the festival each year.

Container Solutions Provided

1. Exhibition Installation
   • Containers: 2 x 10ft High Cube Containers
   • Colour: RAL 7017 Anthracite Grey
   • Purpose: These containers were selected for their modern, industrial aesthetic, which complemented the exhibition’s contemporary theme. The high cube design provided extra height for larger exhibits, making them ideal for housing interactive displays and installations. Painted in Anthracite Grey (RAL 7017), the containers offered a sleek, professional look, ensuring the space was both functional and visually engaging.
2. Parcel Project (Arts Installation)
   • Container: 1 x Rustic Used Container
   • Purpose: The container’s worn, rustic appearance added authenticity to the project, reinforcing the message that even the most industrial materials can be reinvented as spaces for creativity

Parcel Project: What Is It?

The Parcel Project is a collaboration of Johannes Bellinkx and Studio Daan Brinkmann. Community-driven arts project that followed the journey of a parcel as it travelled around the country been delivered household to business to household. With a small camera placed inside facing outwards capturing its journey through the UKs postal Service systems. It was a huge success and the container was constantly filled throughout the weekend.

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Why We Supported the Festival

Our decision to provide these container solutions free of charge was driven by several key factors:

• Community Engagement: As a Hull-based company, we are deeply invested in supporting events that promote the city’s culture and creativity. The Freedom Festival reflects values we believe in, such as diversity, sustainability, and the power of art to bring people together.
• Brand Visibility: With thousands of people visiting the Freedom Festival every year, the event presented a prime opportunity to showcase our container solutions in a creative and engaging context. Our high-quality containers were on display for the duration of the festival, offering excellent exposure to potential clients in Hull and beyond.
• Civic Pride: Being able to contribute to such an iconic event in our hometown was an opportunity we couldn’t pass up. It allowed us to support a cause that elevates Hull’s status as a cultural hub while demonstrating our versatility and commitment to the community.

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Conclusion

Our involvement in the 2024 Freedom Festival was a rewarding experience that highlighted the adaptability of our container solutions for a wide range of uses—from modern exhibition spaces to rustic art installations. By providing the containers at no cost, we were able to support a festival that means so much to Hull while gaining valuable visibility and reinforcing our reputation as a community-driven business.

We look forward to further collaborations with local cultural projects and continuing to contribute to the city’s vibrant cultural landscape.

Key Takeaways:

• Project Type: Festival container supply (Exhibit and Art Installations)
• Containers Provided: 2 x 10ft High Cube Containers, 1 x Rustic Used Container
• Cost to Client: Provided free of charge
• Location: Hull, East Yorkshire
• Client Benefits: Functional, flexible exhibit space and a repurposed arts container for interactive projects
• Business Benefits: Increased local exposure, community involvement, and support for Hull’s cultural growth

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